From Start-Up to Grown-Up

#43: Seth Godin, Author and Marketing Strategist — showing up for yourself, creating conditions for your best work, and how to deal with massive rejection

May 30, 2023

Entrepreneur and author Seth Godin shares insights on creating conditions for best work, dealing with rejection, and reimagining work culture. Topics include empathy, authenticity, seizing opportunities, navigating significance in the workplace, feedback, criticism, growth culture, and not taking oneself too seriously.

48:57

Episode guests

Seth Godin

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Episode notes

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Quick takeaways

In professional settings, prioritize responsibility and consistency over authenticity in various roles.

Embrace imposter syndrome as a catalyst for growth and progress, staying true to purpose amidst challenges.

Deep dives

Seth Godin, the Teacher and Marketing Guru

Seth Godin, renowned as a teacher and marketing guru, is the author of numerous bestselling books like 'Purple Cow' and 'This Is Marketing'. With over 30 years of experience, Seth aims to inspire and elevate individuals. His generosity and encouragement have left a lasting impact on those he interacts with.

Intro

2min

Reflecting on Consistency, Generosity, and Self-Worth

2min

Embracing Empathy and Authenticity for Success

2min

Seizing Opportunities after a Near-Death Experience

3min

Navigating Significance in the Workplace

20min

Feedback, Criticism, and Creating a Culture of Growth

15min

Exploring the concept of Rule 6 and the importance of not taking oneself too seriously

2min

Reflections on Personal Growth and Advice for Founders

2min

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Imagine a world where people work where they are respected, where the work - not the employee - is thoughtfully criticized, and where managers create the conditions for employees to do the best work of their lives.

Seth Godin does a deep dive on all of these and so much more in our conversation, sharing concepts from his brand new book The Song of Significance that reimagines what work and leadership can be.

Find out more about Seth | Website

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