Contractor Growth Network #173: Micah Miller - Facebook Strategy
Sep 10, 2020
08:46
Outdoor landscaping is different for everyone. For some, it’s a one-time project; for others, it’s a constant work in progress. Logan’s guest today is Micah Miller, owner of Easton Outdoor, a landscaping company. Though they help maintain some of their clients, most people wait until the next project to work on their outdoor landscaping. Micah is using Facebook to establish himself as an expert in his field!
In this episode, we talk about…
- Maintenance doesn’t look like what most people think it would
- Only about 1% of clients stay on for continued maintenance
- Some properties are a work in progress
- Shifting mindset from maintenance to mostly project work
- Micah looks to mimic those around the country on his social media
- The thought process in Micah’s mind when creating posts
Links to resources:
Easton Outdoor: https://www.easton-outdoors.com/
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