In this episode, my very good friend, Mark Green, Director of Presales and Buyer Enablement at Consensus, joins us to discuss how exactly PreSales fits into the world of Buyer Enablement.

We discuss:

1. In the world of Buyer Enablement, the Future of PreSales is much broader than just working on mid-funnel sales deals.

2. How PreSales Leaders need to rethink how they're measured and avoid just focussing on AE:SE ratio discussions

3. How creating content, especially video content, to support the sales cycle also creates content to support Marketing, Business Development and Customer Success.

4. How PreSales teams can measure themselves in the future: maybe reduction in cost per Marketing Qualified Lead (MQL) and contribution to Net Recurring Revenue (NRR)

Mark is on LinkedIn at... https://www.linkedin.com/in/marktechnology/

In the podcast, Mark mentions the PreSales glossary he's written. You can find it here... https://goconsensus.com/presales-glossary/

Make sure you follow and subscribe and watch out for the next episode in the 'Future of PreSales' podcast series.

Buyer Enablement: How To Actually Do It with Mark Green