The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

883: The Smartest Way to Turn Your Story into Sales, Leads, and Legacy

49 snips

Jun 2, 2025

Chandler Bolt, CEO of SelfPublishing.com and a 7-time best-selling author, reveals how a book can transform into your best business asset. He discusses turning readers into clients by understanding their needs and crafting compelling narratives. Chandler also highlights common publishing pitfalls and the magic of 'book funnels' for customer engagement. With insights on storytelling's power in marketing and personal development, he encourages aspiring authors to embrace their narratives and create impactful, income-generating books.

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ADVICE

Write Early and Align Book

Start writing your book early to gain business leverage sooner.
Align your book closely with your business to truly impact growth and sales.

INSIGHT

Book as Multi-Purpose Asset

A book acts like a powerful business card that attracts leads, sales, and referrals.
It introduces your offer and builds deeper relationships before direct interaction.

ADVICE

Use Book Funnels Creatively

Use a free plus shipping funnel to generate leads and a list of buyers.
Give your book in various formats to increase engagement and lead conversion.

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Imagine this: one single book that acts like a 24/7 lead magnet, builds trust with your audience before they even meet you, and quietly funnels dream clients and customers into your world… all while you’re off living your life.

Yep, that’s the magic of what we’re talking about today: how a book isn’t just a passion project, it can be your smartest business asset.

Learn How To Launch Your Book to Bestseller Status in 3 Easy Steps at http://www.selfpublishing.com/jenna!

Chandler Bolt is the CEO of SelfPublishing.com, a 7x best-selling author, a Forbes 30 Under 30 honoree, and a straight-up wizard when it comes to helping people write and launch books that actually make an impact AND an income.

If you’re brand new to the idea of writing a book and want to start from square one, be sure to check out our past episodes together: Episode 645 and Episode 759! Today, we’re diving into the biggest mistakes entrepreneurs make with book funnels, how to use your book to grow your email list (without spending all day on Instagram), and why publishing could be the most leveraged move you make this year!

So if you’ve got a message to share and a business to grow, grab your favorite pen (because yes, this one’s a note-taker), and get ready to map out your book funnel blueprint. And if this conversation gets your wheels turning (trust me, it will): be sure to sign up for Chandler’s free class at http://www.selfpublishing.com/jenna!

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