Michael König, former VP of Design at Fiskars Group, specializes in cultivating heritage brands like Waterford, Bang & Olufsen, and more.

In this episode of Good Revenue, host Neeta Bidwai and Michael cover:

The challenges heritage brands face modernizing while preserving tradition and craftsmanship.
His experience at Egmont, transforming Disney’s IP into a digital subscription model.
How prototype testing with real customers broke a stalemate at Bang & Olufsen and drove mission-critical alignment across teams and stakeholders, fueling future innovation.
How he successfully led design across 12 Fiskars Group brands, emphasizing the importance of storytelling, branding, and craftsmanship to stand out in a competitive market.
Insights on managing design studios, implementing big strategies, and making tough decisions to discontinue products.
What smaller craft-centered firm can learn from successful heritage brands, the need to connect vision, strategy, and execution, and the importance of quality over speed in achieving long-term success.

Join us for a deep discussion of the intricate challenges faced by companies dedicated to craftsmanship while navigating the complexities of the modern world.