Podnews Weekly Review Live at Podcast Movement Evolutions - video, podcasting and more
Apr 3, 2025
The discussion dives into the rise of listener engagement in audio and video podcasting, emphasizing how platforms like YouTube are reshaping podcast discovery. Insights include Gen Z's preference for integrated formats and rising trends like vertical video. Petering into mixed sentiments about platforms like Apple, the dialogue stresses the importance of maintaining audio storytelling in a video-centric world. Plus, there are updates on monetization strategies and the new Gamut Podcast Network, all while celebrating milestones in the industry.
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Audio and Video Both Vital
- Most podcast consumers use a mix of audio and video formats, regardless of age group.
- Pure audio-only listening is now less common, even among younger Gen Z listeners.
Video Podcasts Are Booming
- Video podcasting is thriving with 77% of podcast consumers using both audio and video formats.
- Social media, especially YouTube shorts and reels, has overtaken friends and family as the top podcast discovery method.
Podcast Metrics Need Standardization
- There's no universal podcast metric as Spotify, Apple, and YouTube each measure differently.
- Industry seeks an open measurement protocol using shared first-party data for better accuracy.