We see greenwashing everywhere — from product labels to fossil fuel ads. But it goes even deeper than that. Greenwashing gets in the way of climate policy changes too!

On this episode of Second Nature, we’re hearing how our community dodges greenwashing, talking through 4 questions to ask yourself to see if a brand is greenwashing, and we’re talking to Dr. Mara Einstein about how greenwashing has evolved with the rise of social media.

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Episode Credits

Listener contributions: Obehi Ehimen, Louka, Leïla Six, Nicole Collins, Verity, Danielle Bird [s2], Bo Meisl, Kenzie Rattray, Grace Hebert
Episode expert: Dr. Mara Einstein
Editing and engineering: Evan Goodchild‍
Hosting and production: Katelan Cunningham

(00:00) - Companies have gotten really good at greenwashing
(02:43) - How to know if a company is greenwashing
(07:54) - How our community finds and avoids greenwashing
(11:57) - Interview with Dr. Mara Einstein about the background go greenwashing and how social media has perpetuated it.
(36:00) - Taking collective action against greenwashing

Putting Planet Over Profits: How to Spot and Avoid Greenwashing