Lay of The Land #160: Kyle Maggard (Over Easy) — Fixing a Broken Food System & Disrupting Breakfast
Kyle Maggard, Founder & CEO of Over Easy.
Kyle started OverEasy in the fall of 2018, reflecting on his time as a former college athlete at Westpoint and as an Army Captain where living a healthy and active life wasn’t just his passion, but his job. As a busy father, husband, and entrepreneur, he came to recognize that staying fit and eating healthy were harder than they sounded in his busy lifestyle, and without a convenient and nutritious option to start his day, set out to create one for himself.
Over East started with a year of Kyle iterating and testing different recipes while still at Harvard Business School, until he found the right combination for the company's first product — a delicious, high protein, high fiber oat-based breakfast bar, believing that a good breakfast sets the tone for the rest of the day.
Since moving back to Cleveland, Kyle raised $5 million in funding for the business and has grown Over Easy’s distribution across national retailers like Wegmans, Giant Foods, and others including Whole Foods, who was Kyle’s first partner.
While aiming to cater to all consumers, Over Easy found an early niche among both college and professional athletes as collegiate athletic programs were among the brand’s first customers in January 2020 and the bars are now supplied to over 20 NFL locker rooms and a few dozen MLB, NBA, WNBA, and NHL locker rooms.
Kyle exudes passion for the business and for Cleveland — While Over Easy started with a breakfast bar, it is more than apparent after talking with Kyle, even only for a few minutes, that his ambitions to fix a broken food system, starting with breakfast, are far greater and his desire to help build up the Cleveland entrepreneurial community is inspiring. It was a ton of fun to learn from Kyle how he thinks about branding, leadership, quality, excellence, motivations, enjoying the process, his vision for the future, challenges faced along the way, and lots more!
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LINKS:
https://overeasyfoods.com/
https://www.instagram.com/overeasyfoods
https://www.linkedin.com/in/kylejmaggard27/
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Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.
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