Big Interview | Matthew Primack on Fanatics’ multi-billion dollar evolution

In another session from SportsPro Live at London’s Kia Oval, Eoin Connolly speaks to Matthew Primack, senior vice president of international development at ecommerce and merchandising giant Fanatics. 

Matthew explains how Fanatics has built partnerships with the likes of the NFL, the NBA and Formula One, where it aims to innovate and how its operations are being affected by supply chain and sustainability concerns. 

They also discuss the implications of the company’s rapid growth in recent years, with widespread inward investment, the acquisition of collectibles brand Topps, and new projects in web3 and sports betting creating a digital fan platform.