How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167)

Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Fatboy Origins
• Milestones
• Keys to growth
• Micro influencing tactics
• Pop-up marketing
• Clubs and communities
• UGC strategy

Resources:

• Fat Boy Surf Club
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)