Short Byte: Mark Birch - Selling as a CTO

While we often think of ourselves as technologists, CTOs and engineering leaders are also in the business of sales. Whether it’s internal stakeholder alignment or selling a startup vision to a technical buyer, the ability to relate to and connect with customers and stakeholders can be a superpower as a CTO. 

Learn how Mark first got his sales mojo as a technologist when all the sales people in his office quit, and the impact that a customer engaged engineering leader can have by shortening the product feedback cycle, and getting product feedback directly from customers.

Resources

• The Startup Founder Sales Series - https://aws.amazon.com/blogs/startups/the-startup-founder-sales-series-an-introduction/
• Daniel Pink, To sell is human https://www.amazon.com/dp/B0087GJ8KM/

PARTNER
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