Non-fungible tokens are taking the world by storm.  

These uniquely-identifiable and digitally-trackable NFTs are becoming a big hit with collectors across the world. Character cards, sporting highlights, and comic-book heroes are now being minted as NFTs. And due to their exclusivity, they're often attracting top-dollar bids through online auctions.  

But the ability for NFTs to be digitally-tracked throughout their existence could be an even more intriguing quality. That means the original content creators can be paid in the upfront sale, but also in all future transactions of the asset they created. That could have huge implications for larger markets such as music and entertainment. Square's recent $297 million investment for a majority stake in TIDAL seems to suggest that NFTs could be disruptive to many industries.  

What will all of this mean for investors? Where will NFTs most likely gain adoption, and are there specific companies who are best-poised to benefit?  

For answers to those questions, we've brought in an NFT expert. In this 7investing exclusive interview, 7investing CEO Simon Erickson chats with JoelComm. Joel is a New York Times best-selling author and international speaker. He has also minted more than 500,000 non-fungible tokens and has seen this trend evolve from the beginning.  

In their conversation, Joel explains to Simon how to purchase NFTs and where they're currently being used. He describes where the industry is heading and which companies are likely to embrace them. And finally, he even gives a live demo of his very favorite NFT purchase.  

Publicly-traded companies mentioned in this interview include Alphabet, eBay, Disney, Hasbo, Mattel, and Microsoft. 7investing's advisors or its guests may have positions in the companies mentioned.