Welcome to Season 2 of KBS Future Thinking Podcast!

Launching our 2024 Limerick-based podcast series, we couldn't think of a more fitting start than having Finbarr and Erin engage in a captivating conversation with Karen Brosnahan. Karen, renowned as the Business Manager for the Shannon Region Conference & Sports Bureau and serving as the President of Network Ireland Limerick, brings a wealth of knowledge and experience to our discussion, setting the perfect tone for an exciting year of podcasts.

The episode begins with Brosnahan discussing her early career, highlighting how her passion for the tourism sector evolved. She emphasizes the unique aspects of Limerick and the Shannon region, pointing out their rich cultural heritage, stunning landscapes, and the warm hospitality that Ireland is famous for. Brosnahan notes that these elements make the region an attractive location for international events and tourists.

Significantly, the conversation shifts to the challenges faced by the tourism and events industry, especially in the wake of the COVID-19 pandemic. Brosnahan explains how her team adapted to these challenges, focusing on digital marketing and virtual event planning to keep the region in the spotlight. She also speaks about the importance of sustainability in tourism, a principle that guides their approach to hosting events.

In a particularly engaging segment, Brosnahan shares success stories of major events hosted in the region, including notable conferences and sports tournaments. These events, she explains, have not only boosted the local economy but also helped in showcasing the region's capability to host events of international standard.

The podcast concludes with Brosnahan offering advice to young professionals aspiring to enter the tourism and event management industry. She stresses the importance of networking, continuous learning, and being adaptable to change.

https://www.conferenceandsportsbureau.com/

https://networkireland.ie/page/Limerick

This episode is produced by the KBS Digital Hub-Grzegorz Rogala

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