Joseph Siegel, Director of Retention & Growth at the Mr. Beast brand, Feastables, unveils how they are re-imagining engaging email marketing in the eCommerce space. He generously reveals the potent email marketing tactics and strategies that have not only fired up customer engagement but also catapulted Feastables to become one of the most successful CPG brands worldwide.

Throughout the episode, Joseph shares practical insights and a wealth of knowledge on optimizing email rates and driving engagement. He provides a tactical perspective on the retention framework employed by Feastables, offering us a unique opportunity to learn from his experience as a seasoned professional in the field.

This episode is a testament to the power of innovative email marketing - a masterclass in driving engagement, increasing click rates, and ultimately, skyrocketing sales. 

Tune in to discover the power of deliverability and engagement benefits in email campaigns, the importance of creating immersive and gamified email experiences, and the key components that drive email success. 

Catch the full episode recap and exclusive content over at https://www.getcarro.com/podcast

This episode is brought to you cost-free by Carro, the #1 collaborative commerce platform for DTCs best brands. Get started for free at https://www.getcarro.com/

Connect with Joseph Siegel

Twitter - https://twitter.com/ecom_joseph 

LinkedIn - https://www.linkedin.com/in/joseph--siegel/

Connect with Blake Imperl

LinkedIn - https://www.linkedin.com/in/blakeimperl

Chapters

(00:00:00) Episode Overview and Introduction

(00:02:56) Who is Joseph Siegel and What is Feastables

(00:05:16) The Backstory Behind 2,000,000 Clicks With 1 Email

(00:09:26) The Set-Up of a 2,000,000 Clicks Interactive Email

(00:11:00) Creating Email Gamification Experiences

(00:11:50) Email Marketing Strategies For Feastables

(00:13:00) Evaluating Email Performance

(00:14:43) Common Mistakes in Emails

(00:18:09) Post-Click Journey and Conversion

(00:19:54) Importance of Action and Conversion

(00:20:55) Testing Static, Dynamic, and Interactive Emails

(00:22:28) Continuous Testing and Incremental Improvements

(00:25:16) Feedback loop and collaboration between Feastables teams

(00:29:10) Email design process and team involvement

(00:31:40) Role of designers in email marketing

(00:34:18) Innovation and creativity in marketing

(00:40:07) What’s Next for Joseph and Feastables

(00:42:32) Rapid-fire questions

Resources/Brands Mentioned:

Spellbound

Klaviyo 

Post Pilot
Obvi