Dive into the results of the Six Colors Apple Report Card, exploring opinions on Apple's 2024 performance across categories. Recent personnel shifts aimed at boosting AI are analyzed, alongside mixed reactions to the latest iPhone and iPad innovations. The conversation spans the hiccups in Apple's smart home tech while assessing Apple TV's standing amidst rival platforms. Plus, there's a focus on public sentiment towards Apple products and their evolving market dynamics.
The hosts share personal updates about paternity leave, emphasizing the importance of continuity in the podcast during this transitional phase.
Insights into Apple’s hiring of Kim Vorrath highlight their strategic commitment to enhancing artificial intelligence initiatives amid existing criticism.
The anticipated design changes for the iPhone SE4, including possible new display features, reflect evolving consumer expectations and Apple's recent trends.
Concerns over Apple's relationship with third-party developers reveal significant challenges amid regulatory pressures and insufficient developer-oriented responses.
Deep dives
Paternity Countdown and Podcast Plans
The hosts discuss the upcoming paternity leave of one of the speakers, highlighting the anticipation and potential changes in the podcast's schedule. They emphasize that this might be one of the last episodes before a temporary hiatus, creating a sense of urgency and excitement about the content. Plans for fill-in hosts are also mentioned, ensuring continuity of the podcast during this period. The conversation reflects the personal aspects of their lives intertwined with the show, demonstrating a relatable behind-the-scenes look for listeners.
Severance and Podcast Omissions
One of the speakers shares insights about their podcast listening habits, particularly concerning shows focused on the series 'Severance.' Despite being in the podcasting realm, they admit to rarely consuming other media discussion podcasts. They express satisfaction with their understanding of the show without external commentary, valuing the experience of formulating their thoughts independently. Interest in an official 'Severance' podcast hosted by notable figures is noted, yet the speaker prefers to engage with the show without external influences.
Apple's Intelligence Structure Changes
The episode covers Apple's recent hiring decisions to improve its artificial intelligence initiatives, specifically mentioning Kim Vorath, a long-standing Apple employee with a strong track record. Vorath is recognized for her ability to manage challenging projects and is now tasked with advancing Apple's AI strategies. The discussion suggests that these moves are responses to criticism regarding Apple's slow rollouts in the AI domain. The hosts speculate about the implications of Vorath's new role and whether it signifies a more serious commitment to addressing AI shortcomings.
iPhone SE4 Features and Speculations
The hosts discuss the anticipated features of the upcoming iPhone SE4, particularly focusing on the display specifications. There is speculation about whether it will feature a notch or a dynamic island and how this aligns with Apple's broader design trends. Analysts weigh in on how these design choices may affect the product's perception and appeal, especially concerning the pricing strategy. The conversation acknowledges the implications of choice in design, indicating a shift in expectations for future iPhone models as the lineup evolves.
Apple's Cancelled AR Glasses Project
The hosts report on the cancellation of Apple's AR glasses, intended initially to connect with an iPhone and later considered for Mac integration. The challenges associated with processing power and battery life are cited as reasons for the project's halt. This news raises questions about Apple's direction in augmented reality, with hosts speculating on future paths that focus on user experience rather than mere technological capability. Commentary includes potential insights on the competitive landscape in AR from brands like Meta and how Apple should recalibrate its strategy.
Apple's Annual Report Card Overview
The episode features a discussion on Apple's overall performance through an annual report card survey compiled by the speakers. They share feedback regarding various product categories such as the Mac, iPhone, iPad, and Apple's ecosystem of services. Insights into how these products performed over the year highlight trends including improvements in hardware reliability but a decline in developer relations. The collective sentiment reflects both achievements and disappointments, showcasing how Apple's strategy resonates among its most dedicated followers.
Apple's Relationship with Developers
A significant portion of the discussion revolves around Apple's strained relationship with third-party developers, particularly in light of recent regulatory pressures. Hosts express concern that Apple’s response to the Digital Markets Act appears more manipulative than cooperative, leading to a sense of hostility among developers. The rollout of new app store and payment options is critiqued as insufficient and not developer-friendly. The conversation emphasizes the importance of maintaining trust with developers for future platform success, especially as new products like Vision Pro struggle to attract developers.
We discuss the results of the Six Colors Apple Report Card for 2024 in depth, with our opinions on every category. Also, Apple had another record financial quarter, and there's a little bit of Rumor Roundup.
This episode of Upgrade is sponsored by:
Squarespace: Save 10% off your first purchase of a website or domain using code UPGRADE.
Fitbod: Get stronger, faster with a fitness plan that fits you. Get 25% off your membership.
DeleteMe: Get 20% off your plan when you use this link and code UPGRADE20.
