Sell Without Selling Out, With Andy Paul

Professional Selling Tips you'll learn today on The Sales Podcast...

• One salesy action can ruin the entire relationship
• The difference between sales leaders and sales bosses
• The four pillars of professional selling

This is not a 'kinder, genlter' sales process. It's just not offensive."

• Sales managers haven't been trained
• We resist being persuaded

• We need to establish a mutual sales agenda
• Connection, curiosity, understanding, generosity
• Be interested in your prospects
• Listen to the answers
• How often have you been in the room when the customer made the decision?
• How can you help the buyer?
• Be very specific with the buyer
• Be a giver with a sales agenda
• It's not "kinder and gentler...it's not offensive."
• Let your motivations be known
• Have an action plan
• Fit is important
• "Well, what are we missing?"
• Paint this picture for the buyer, "What does success look like?"

Sales Growth Tools Mentioned In The Sales Podcast

• Get  Andy Paul's book
  • "Sell without Selling Out: A Guide to Success on Your Own Terms"
  • Read Andy Paul's first chapter here
• Buy Jonah Berger's book, "The Catalyst: How to Change Anyone's Mind"
• Buy Adam Grant's book, "Give and Take: A Revolutionary Approach to Success"