Deconstructor of Fun Masters of Publishing 1: Secrets to Getting Signed by a Publisher
Oct 28, 2025
In this enlightening discussion, Igor Beraslavski, General Manager at Supersonic, shares his insights on hybrid-casual game publishing. He explains how the genre has evolved, balancing marketability with deeper engagement. Igor discusses what publishers seek when partnering with developers, emphasizing quality over quantity. He also highlights geographic hotspots for talent and the importance of spotting market trends. The conversation offers valuable tips for developers on how to get noticed and succeed in a competitive landscape.
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Hybrid Casual Is Marketable Plus Depth
- Hybrid casual combines hyper-casual marketability with deeper progression and live ops to retain players.
- Developers must build simple, fast core loops plus long-term engagement mechanics for dual monetization.
Publishers Evolved Into Product Operators
- Publishers shifted from pure growth to product and live ops expertise when moving from hyper to hybrid.
- Supersonic added product teams and live ops capabilities to bring gaming DNA into publishing.
Split Responsibilities By Strengths
- Let developers own core gameplay while publishers run economy, live ops, A/B tests, and UA.
- Form a one-team squad where publisher and developer share responsibilities based on strengths.