Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 791: The art and science of market research (and getting feedback that MATTERS) w/ Robin Boyar
In this episode, our host Brian Lofrumento dives into a captivating conversation with Robin Boyar, founder of thinktank research & strategy. As a seasoned market research expert with over 25 years of experience, Robin shares insightful perspectives on the crucial role of market research for entrepreneurs. They discuss the importance of understanding customer needs, navigating the competitive landscape, and delivering on promises. Throughout their engaging dialogue, they explore topics ranging from the heyday of retail video game models to the impact of online platforms on consumer research. Join us as we unravel the intricate world of market research and discover the actionable strategies essential for entrepreneurial success.
ABOUT ROBIN
Robin Boyar is a seasoned market research professional with over 25 years of experience. She initially focused on educational technology and how children use technology for learning and play. As the Internet boom arrived, Robin transitioned to working for online companies in the San Francisco Bay Area. She conducted research on the first online surveys and usability testing and later moved on to work at a startup online game company called Pogo.
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