Video content has gone from pricey luxury to an accessible — and essential — tool for industrial marketers. In this episode, host Greg Linnemanstons and guest Meg Hoppe, VP of Creative at Weidert Group, discuss how to create impactful video content that drives results for industrials.

With more than two decades of experience in creative, Meg shares her insights on video marketing’s evolution and its growing importance in the industrial sector. Get ready for a podcast episode that’s packed with practical advice for marketers ready to leverage the power of video, no matter your budget or level of technical expertise.

Episode Highlights:

Evolution of video marketing, from costly and rarely-used to an essential tool – 00:01:34
Overcoming common objections and developing your video content plan – 00:03:41
Building trust with authenticity by featuring the right SMEs – 00:08:38
Delivering value and the experiences viewers want – 00:09:20
Practical tips for getting started right now – 00:16:16

Whether you’re just starting to explore video marketing or ready to refine your approach, get the knowledge, confidence, and practical tips to start leveraging video in your marketing strategy today.

Connect with us:

LinkedIn: linkedin.com/company/weidert-group/
Instagram: instagram.com/weidertgroup/
Facebook: facebook.com/weidertgroup
X: x.com/WeidertGroup
YouTube: youtube.com/@Weidert
Website: weidert.com/changeoverpodcast

Connect with our host and guest:

Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
Meg Hoppe: https://www.linkedin.com/in/meghoppe/

Ep 4: From Luxury to Must-Have: Video’s Power in Industrial Marketing