Connected Car Study Reveals Features Buyers Will Trade Personal Data For

While consumers may not understand all the jargon, quirks, and idiosyncrasies of the automotive industry, their interests are piqued once they have a basic definition of a connected car and its potential benefits. However, that interest only extends so far, as consumers view certain connected car features and capabilities as more valuable than others.  

This realization is among the key findings in a body of research from Salesforce in partnership with YouGov, released in January 2024, that surveyed nearly 2,200 U.S. drivers aged 18 and over.

In this solo episode, AutoVision News Radio host Carl Anthony summarizes the findings of this Salesforce study on connected cars and shares key insights from the survey on which features consumers will either pay more money or trade their personal data for. 

More Resources 

On Automotive Cloud 9 ft. Achyut Jajoo of Salesforce: 

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2024 Salesforce Connected Car Study Reveals Features Consumers Will Pay a Premium or Trade Personal Data For: http://tinyurl.com/m9fss8tn

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