The Charlie Kirk Show How MAHA Was Born And Where It's Going Next
Aug 25, 2025
Alex Clark, a key member of Turning Point USA and host of the Culture Apothecary podcast, shares her journey from pop culture to health topics. She discusses the rise of the MAHA movement and its role within the Trump coalition. Key conversations include the push for healthier lifestyles amid rising chronic diseases, the importance of female empowerment in politics, and critical debates on chemical safety in agriculture. Alex also emphasizes the need for transparency in health practices and grassroots advocacy to promote better consumer protections.
AI Snips
Chapters
Transcript
Episode notes
From Pop Culture Host To Maha Advocate
- Alex Clark started at Turning Point USA with a pop-culture show called Poplitics that reached young women during the pandemic.
- She used that audience to pivot into long-form health interviews which later became Culture Apothecary and Maha advocacy.
Backstage At RFK Jr.'s Endorsement
- Alex attended RFK Jr.'s endorsement of Trump and met President Trump backstage, which she describes as a pivotal moment for Maha's visibility.
- She credits that event and RFK Jr.'s endorsement with accelerating interest in her health-focused content and the broader Maha movement.
Health Appeals To Undecided Women
- Maha resonates strongly with undecided female voters because it addresses health, food, and pharma concerns ignored by mainstream politics.
- Alex argues winning these voters requires cultural hospitality and long-term engagement, not short-term messaging.