The Transformation of the Self-Storage Industry

Nov 13, 2023

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Ginny Sutton is the executive director for the Texas Self-Storage Association. In this episode she discusses the evolution of the self-storage industry, highlighting the shift from a less professional approach to a more sophisticated business model.

Sutton emphasizes the importance of joining industry associations for networking, education, and advocacy purposes. She also shares advice on the importance of insurance, property taxes, and seeking advice from experienced industry professionals.

And the future? Sutton says further consolidation in the industry and the increased use of technology, including artificial intelligence is going to shake things up.

WHAT TO LISTEN FOR
1:21 Growth and the Evolution of the Self-Storage Industry in Texas
6:45 The Role of Lobbying and Advocacy on the Business Environment
27:02 The Impacts of Technology Advancements on Self-Storage
31:48 Trends and Future Predictions in Self-Storage

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ABOUT GINNY SUTTON
Ginny Sutton has been the executive director for the Texas Self Storage Association, the largest state self-storage association in the country, since 1997. Her career in association management spans 30 years, with previous work as the director of education for the Austin Apartment Association. During her tenure at TSSA, the membership has expanded from approximately 800 to 3,000 members who own more than 5,000 facilities in Texas and a few surrounding states. For the past 26 years, Ginny has supported and advised self-storage owners, managers, and developers, as well as the vendors who serve the self-storage industry. Ginny has a bachelor’s degree from the University of Texas with a teaching certification in English and Journalism. She and her husband live in Central Texas and have two grown sons.

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