Hannah and Matthew Arevalo (Pinfinity) on Fan Commerce and AR-enhanced Collectible Pins

Hannah and Matthew Arevalo are two of the co-founders of Pinfinity, an augmented reality collectible pin platform enabling interactive experiences around our favorite brands. 

Previously, Pinfinity’s CEO, Hannah Arevalo was the director of brands for several product lines at Loot Crate, a subscription box business focused on fan culture. There she worked directly with brands such as Warner Brothers and Disney and led a P&L of $100M annually. She also helped the team garner more than a dozen industry awards around fast growth, great products, and customer service.

Matthew Arevalo was a co-founder and Chief Innovation Officer at Loot Crate, and has spent much of his career focused on developing brand, community, and strategic business relationships.

AR is seeping into many corners of our daily lives, and now it’s coming to collectable pins, a category of collectibles popularized by Disney in the late 1990s.

In this conversation, we discuss fan culture, the pin collectable movement, and how augmented reality fits into a broader concept Hannah and Matthew call “fan commerce”.

They go on to describe some of the lessons from their previous experience in a high-growth subscription box business, and how they are applying them to Pinfinity.

You can find all of the show notes at thearshow.com.