In celebration of Pride month, we’re taking some time to focus on brands that both address and uplift the LGBTQ+ community.
Maybe the most inclusive dating app out there is OkCupid. Michael Kaye is the Director of Brand Marketing & Communications at OkCupid and now Archer, which you’ll learn about today, both under the Match Group umbrella. Michael leads communications, influencer marketing and social media. And since being there, he has secured more press for the brand than any other year since it launched in 2004, and got OkCupid data mentioned in a White House press briefing.
Michael is a true dating app success story. And in this episode, you’ll learn:
- When marketing to the LGBTQ+ community, there’s no room for a one-size-fits-all approach
- How effective storytelling is at the heart of OkCupid’s success
- Rather than shying away from taboo or controversial topics, lean in and show your customers that you’re the real deal
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