CRAFTED Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible
Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line that has come to define quality N/A wine.
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TOPICS & TIMES:
A Brief History of Noughty Wine (3:54)
Champagne (11:12)
The difference Between European & American Drinking Culture(14:52)
Defining NA Wine (20:35)
Reds (25:03)
Challenges Making Sparkling White (34:57)
NA State of the Union (35:46)
Being the OG Brand Everyone is Chasing (42:13)
New Products (47:00)
Hard Work Pays Off (50:33)
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