DomainSherpa.com DomainSherpa- Sherpa Shorts - January 15, 2026: Get The Bag
Jan 16, 2026
Drew Rosner, a seasoned domain broker with a wealth of knowledge in market trends, and Chris Zeicher, a brand strategist with a focus on AI and marketing, join the conversation. They discuss the impact of AI on the domain market, emphasizing its potential for enhancing app creation and branding strategies. The duo also predicts a shake-up in the startup landscape, with many AI firms likely to fade as consolidation occurs. Additionally, they explore how ultra-premium domains will thrive while generic names diminish in value, urging listeners to adapt their portfolio strategies accordingly.
AI Snips
Chapters
Transcript
Episode notes
Tooling Lowers The Coding Barrier
- AI tooling is reducing the need for deep coding skills by raising abstraction and UX simplicity.
- This convergence lets nontechnical users build powerful solutions while enabling coders to accelerate complex projects.
AI Startups Lack Marketing Muscle
- Tens of thousands of AI apps launched without real marketing or sales create brand confusion and fragility.
- Successful startups will need to invest in branding and go-to-market, not just product features.
Choose Clear Domain Names
- Avoid confusing brand names and misspellings that create customer friction and mistaken identity.
- Choose short, clear domains that minimize confusion and support global positioning.