In this episode Vinh and Ali discuss the Seth Godin's classic, Purple Cow

Topics include:

The importance of being remarkable.
The factors that make something remarkable.
How increase the chances of having people spread and share your ideas.
Connecting with the early adopter.
Purple cows and what makes something a purple cow.
Marginal improvements vs purple cows.
Taking stock of when you've been involved with something remarkable.
Positioning, differentiation and being the first.
The death of mass marketing vs targeted digital advertising.
Dealing with the failure of your purple cow attempt.
Only take feedback and advice from those who are in the arena.
How to share authentically.
Measure your expectations, play to the upside and take sensible risks.
The importance of communication when pitching ideas (Vinh does an on spot pitch).
List 3-5 ways that your are unique and potentially remarkable.

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