Setting up a data department at Sunderland AFC - James Young #68

Setting up a data department at Sunderland AFC - James Young #68This video is sponsored by In-Play Online! Tag and analyse your sports videos like the professionals. All from just £10/month!Check it out here: https://in-playsports.com/software/individuals Use code YOUTUBE for an extra 10% discount!◽️◽️◽️◽️◽️◽️James Young is currently head of sports partnerships and data and tech company, Genius Sports. Before that, he was recruited by Sunderland AFC to set up and manage a new data analytics department.Starting with a degree in mechanical engineering, James always had the goal of working in sport. From biomechanics, to publishing, he then headed up the Performance Analytics division at Deloitte which is where he eventually left for Sunderland.After joining Sunderland (as one of the first hires under new owner, Kyril Louis-Dreyfus) they went on to gain promotion to the Championship and begin to rebuild in their pursuit of getting back to the Premier League. James helped integrate data into many aspects of the club including recruitment of players and head coaches.0:00 - Introduction2:09 - James joins and gives some background9:40 - Working as a biomechanist12:19 - Time out working in publishing 15:57 - Working at Stats Perform (Opta)22:22 - Joining Deloitte (Performance Analytics Division, The FA)30:10 - Joining Sunderland AFC43:14 - James opinion of Sunderland and the feeling around the club at the time46:41 - Getting promoted50:06 - How the other staff took to the data revolution54:23 - Aligning with the recruitment department59:52 - James' 5 'pillars' when working with data1:08:14 - External consultancies supporting clubs (Serios, Sports4Cast etc)1:14:07 - Head coach recruitment1:16:42 - Genius Sports (player tracking)1:19:43 - Any future predictions?1:24:31 - Advice for future analysts (specialist or generalist)1:28:37 - Working towards becoming a Sporting Director1:31:58 - Book recommendations, summary, wrap up#safc #sunderland #football #sportsanalytics #footballanalytics◽️◽️◽️◽️◽️◽️CONNECT WITH ME🌎 Website: https://www.chris-gill.com 👨🏼‍💻 LinkedIn: https://www.linkedin.com/in/chrisgilluk/ 🎙️ Spotify: https://open.spotify.com/show/5ZocCdjxjdVJZjO4UNNNew 🆇 X/Twitter: https://x.com/chrisgill_UK FREE RESOURCES📋 Football CV Template – https://cvtemplate.chris-gill.com/download 📝 Cover Letter Template - https://coverletter.chris-gill.com/download 📚 Ultimate list of sports analysis/coaching books - https://books.chris-gill.com/download PAID RESOURCES🐍 Learn PYTHON for football analysis – https://courses.mckayjohns.com/courses/football-analytics-course?ref=3f7c5c ⚽️ Football Analysis Education (Gill10 for 10% off) – https://apfa.io/course/ref/chrisgill_UK/ 📊 Become a data analyst with Data Camp: https://datacamp.pxf.io/WqBZGA