The Post Game Podcast #72 Dominyck Bullard: From College Baseball to Building Athletiverse, Disrupting Sports Media and Owning the Fan Relationship
Dominyck Bullard is a former college baseball player turned entrepreneur and founder of Athletiverse, a fast-growing, data-driven growth agency transforming how sports brands connect with fans.
We dive into Dom’s journey from athlete to entrepreneur, the early days of building Athletiverse, and how he’s helping sports properties attract, engage, and monetize fans through cutting-edge content, campaigns, and strategy.
What You'll Hear About:
- The importance of curiosity in career and business
- Managing distractions in a world full of options
- The evolving landscape of college athletics
- How social media is changing how careers are built
- How forward-thinking leadership and innovation are reshaping sports
- Dom’s biggest lessons as a founder
Timestamps:
(0:00) - Intro to Dom
(2:20) - What does Athletiverse do?
(3:30) Dom’s upbringing
(7:00) The entrepreneurial itch
(10:00) Launching Athletiverse
(13:15) Newsletters + audience monetization
(17:20) Kyle Kuzma
(20:10) Power of first-party data
(22:30) The value of curiosity
(26:10) Managing distractions
(29:00) College sports + outdated tech
(32:15) Automation in business
(36:15) Future of college athletics
(39:20) Innovation without bias
(42:15) Dom’s biggest business lessons
(45:00) “You can just do things”
(47:15) Dealing with instability and fear
(50:10) Sharing positive stories online
The Post Game Podcast:
Email me: joe.poduslenko@gmail.com