Episode 248: Gogi Gupta - Founder, Gupta Media

Music is a passion of mine. Technology is a passion of mine. Digital marketing is a passion of mine. So, what if you could roll up all three into one… well, you’d have Gupta Media and that is why you’ll hear the fan boy come out several times during my interview with Gogi. He takes us down the journey of his agency, Gupta Media, and how it has brought the modern world of performance marketing to the entertainment industry. The agency, which is based in Boston (not NY or LA), supports the biggest music labels and entertainment companies in the world… I’m talking the music labels behind The Weeknd, Adele, Taylor Swift, or music festivals like Boston Calling and countless others. For example - Gogi was one of 5 people who knew about Beyonce’s legendary secret album drop that rocked the music industry in terms of how it was released and Gupta Media was the agency that supported this global digital marketing campaign. I guess Gupta Media would be the alter-ego business that I’d like to run. In this episode of our podcast, we cover: * The power of optimism and why it is such a meaningful word for Gogi. * His background growing up and a look at his professional career prior to starting the agency. * The full lifecycle story of how Gupta Media built their reputation in the entertainment industry and how it has continued to be a force throughout the years. * What it is like working there and growth plans ahead. * Lots of great stories from his experience in the music and entertainment industry. * Trends in digital marketing. * And so much more. If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.