Anyone who spends their day in the trenches of ecommerce and digital transformation knows that the only constant is change. Not only change within their teams and processes, but driving the changes that must happen across the business in order to achieve maximum growth and profitability. Leaders in ecommerce must therefore also become experts in the processes and politics of change management. This is a podcast presentation of a recent Digital Shelf Playbook series webinar, featuring two experts who are deeply experienced in driving change across multiple organizations. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now the Director of the Digital Shelf Institute, and Chris Parsons, President of the Americas for juvenile product company Mayborn Group. Peter is on board as emcee.
Unpacking the Digital Shelf