The Chris Gill Podcast How will AI change the role of the football analyst? #82
Oct 13, 2025
Discover how AI is reshaping the world of football analysis and recruitment. The podcast dives into the time-consuming tasks of analysts and how automated systems can streamline their roles. Explore the potential of AI in generating tailored coaching clips and providing real-time tactical insights during matches. Learn about the evolving responsibilities of sporting directors and how AI might shift their focus toward culture and people. Finally, get tips on future-proofing careers in sports analysis as AI becomes an integral part of the game.
AI Snips
Chapters
Transcript
Episode notes
From Filming To Tagging: A Personal Snapshot
- Chris Gill recounts spending much of his analyst days filming, tagging and coding matches manually.
- He uses this to illustrate how AI can remove monotonous tasks and save time.
AI Automates Deep Video Tagging
- AI will automate detailed video tagging and can extract coach-specific events from matches.
- This lets analysts shift from manual coding to designing queries and curating outputs.
In-Game AI As A Real-Time Assistant
- Real-time AI assistants could monitor matches and combine video with GPS and other data sources.
- They could suggest tactical actions faster than a human pulling separate feeds.