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Anycast - Audio Edition
Anycast season 2 episode 4 trailer with Gord Vickman
Dec 12, 2024
Dive into the intriguing world of marketing funnels and discover how podcasts can capture attention like a frothy drink! Explore the vital connection between trust, engagement, and effective communication. This discussion reveals how to successfully guide potential customers from curiosity to conversion.
00:59
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Quick takeaways
- Podcasts play a vital role in the sales funnel, attracting potential customers like the froth on a carbonated drink.
- Society's evolving trust, from traditional to modern ride-sharing, reflects significant behavioral changes influenced by innovative technology.
Deep dives
Understanding the Sales and Marketing Funnel
Podcasts serve as a crucial entry point in the sales and marketing funnel, often positioned at the top of the funnel. This analogy is illustrated by comparing podcasts to the froth that appears when pouring a carbonated drink, highlighting their role in attracting potential customers. Just as a full pour can overflow if not managed correctly, effective podcasting requires attention to how it engages listeners and drives them down the funnel. This process involves several steps that precede converting casual listeners into loyal customers or clients.
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Listen to the best highlights from the podcasts you love and dive into the full episode