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Decoder Ring | Cozy Autumn Mysteries

Nov 27, 2025
Explore the cozy world of autumn with a look at the beloved pumpkin spice latte. Delve into its cultural origins and the controversy surrounding its taste changes. Discover the science behind fall leaves and the vibrant red pigments that may serve as both sunscreen and herbivore warnings. Finally, uncover the seasonal allure of Malamars, a cookie with a historical strategy of scarcity that keeps fans craving more each year. Snuggle in for a delightful blend of food, science, and nostalgia!
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INSIGHT

How The PSL Became A Cultural Signal

  • The pumpkin spice latte began as a 2003 Starbucks brainstorm to mimic peppermint mocha success and became a cultural phenomenon.
  • It expanded beyond coffee into countless products and became a seasonal marker of autumn.
ANECDOTE

Food Babe Sparked The PSL Reformulation

  • Blogger Vani Hari's 2014 viral critique revealed the PSL contained no pumpkin and accused Starbucks of using questionable additives.
  • Starbucks reformulated the drink in 2015 to include real pumpkin after the outcry.
INSIGHT

PSL As A Mirror Of Misinformation Trends

  • The PSL controversy illustrates how modern distrust and viral campaigns can reshape products and spread misinformation.
  • Don Martin sees the episode as indicative of how 'do-it-yourself' research can fuel broader public anxiety.
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