How AI Is Rewriting Answer Optimization

Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he’s helped more than 700 brands, from Nike to the United Nations, grow and connect with customers in ways that matter. Now, he’s challenging everything marketers think they know about “owned” digital land, AI, and the future of content strategy.

What You'll Learn

• Why the old rule of “never build on rented land” may be past its prime
• How AI is shifting marketers from search optimization to answer optimization
• Why breadth of authority matters more than backlinks in today’s landscape
• How to atomize your awareness across platforms and nodes of trust
• What AI can and can’t replace when it comes to creativity and customer experience

Episode Chapters

(00:00) Intro

(00:47) Welcoming Jay Baer back to On Brand

(02:26) A dramatic reading of “Never build your house on rented land”

(05:17) The declining importance of websites in an AI world

(06:00) From search optimization to answer optimization

(08:38) Atomizing awareness and saying yes to more opportunities

(14:13) What AI can’t do—and why bold ideas matter more than ever

(17:36) Customer experience, hyper-personalization, and efficiency gains

(22:19) What to do with the capacity AI creates

(23:29) Personal branding, tequila, and why authenticity wins

(27:19) The AI dating app that made Jay smile

(29:57) Where to find Jay online

About Jay Baer

Jay Baer is a business growth and customer experience strategist, author, and advisor who has helped more than 700 brands, including Nike, Oracle, IBM, and the United Nations. A seventh-generation entrepreneur, he has built six multimillion-dollar companies and written seven best-selling business books, earning recognition as a Professional Speakers Hall of Fame inductee and a Global Guru in marketing and customer experience. Beyond the stage and boardroom, Baer is also the world’s second most-popular tequila educator, blending sharp business insight with an engaging style that makes him one of the most sought-after voices in modern marketing.

What Brand Has Made Jay Smile Recently

Jay pointed to Valor, an AI-driven dating app that runs simulated dates between AI versions of potential matches before introducing people in real life. While he’s not on the app himself—he just celebrated his 33rd wedding anniversary—Jay says the concept makes him smile because it cleverly uses AI to cut through the awkwardness and false starts of early dating.

Resources & Links

• Connect with Jay on LinkedIn.
• Check out his website JayBaer.com.
• And, of course, check out his work as the second-most popular tequila educator on Instagram.

Listen and Support the Show

• Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
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On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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