How can a simple shift in language revolutionize perceptions? In this special episode of HearSay, join Pile of Scrap host John Sacco as he engages with communication expert Michael Maslansky where they explore the rebranding of the recycled materials industry. From redefining raw materials to spotlighting its vital role in iconic products, Michael's insights guide listeners on embracing recycled materials' value, changing the narrative, and encouraging responsible disposal.
