The Story of a Brand Spritzal Cookie Company - How a Family Recipe Became a Retail Hit
What do you get when you combine a great-grandmother’s Swedish cookie recipe, a mother-daughter duo, and a lot of grit?
You get Spritzal, a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients.
In this episode, I sit down with Taylor Walker, COO and Co-founder of Spritzal, to talk about how a family recipe evolved into a brand that’s winning over retailers, shoppers, and sweet tooths alike.
Taylor shares the 10-year journey of building Spritzal, from hand-pressing cookies in a home kitchen to scaling manufacturing and launching with major retailers. We also talk about what it takes to stand out in a crowded category and the power of resilience, belief, and, of course, butter.
Key Moments in This Episode:
🍪 How a family recipe turned into a national cookie brand
📦 The big pivot: from clamshell packaging to resealable bags
🛒 Getting into retail: what buyers really want
📈 Bootstrapping, burnout, and the decision not to quit
🥇 Why clean ingredients and smart branding win shelf space
Join me, Ramon Vela, as we listen to this heartfelt and inspiring conversation with Taylor Walker as we explore what makes Spritzal cookies and this brand unique.
For more on Spritzal, visit: https://spritzal.com/
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