JJ Reynolds started his journey into digital marketing by running ads for content that he created at a small agency. However, he quickly learned that most organizations didn’t use numbers to guide business decisions.

Now he focuses on assisting businesses in measuring and acting on their marketing data by running Mediauthentic and teaching on Better Than Data.

Understanding that online marketing can make huge improvements with small changes, he helps eliminate the “guesswork” by strategizing with companies using tools like Google Analytics and Google Tag Manager.

Reynolds helps clients using Google Marketing Cloud, where he’s able to predictably increase MRR (monthly recurring revenue) while measuring each channel’s step in the marketing journey. With his team, they take all of their clients’ data from their CRM, Google Analytics, and cart platform, then turn it into a real-time data dashboard for you to take action.

JJ believes that what most digital businesses need is someone to provide reliable, consistent data to help them take action.

What you will learn

The compelling reasons why all businesses should be using dashboards and data
Using data to make good investment decisions when it comes to advertising
How to use paid media effectively to acquire new leads
How Apple’s data privacy policies are affecting your ads
The steps JJ takes to build a data dashboard
The powerful role AI plays in business data today
JJ shares his struggles and the challenges he’s faced on his own entrepreneurial journey
The critical importance of systems and processes
The tools JJ uses when collaborating with his remote team
Plus loads more!

Courage to Do the Right Thing