The Hustle Daily Show How to build a profitable media company and community with Sam Parr
Oct 13, 2024
Sam Parr, founder of The Hustle and Hampton, shares his expertise on creating successful media and community ventures. He discusses the importance of building intimate networks for CEOs to foster collaboration. Parr also highlights the shift from ad revenue to diverse income streams, emphasizing accountability to customers. He dives into the challenges of cold calling and the rewards of proactive networking, while exploring the ethics of content monetization. Parr underlines that a strong audience connection is essential for successful engagement and revenue.
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Hampton's Origin
- Sam Parr felt unprepared when selling The Hustle to HubSpot, highlighting the need for peer advice.
- He realized this gap and founded Hampton, a community for CEOs, reaching $1M revenue quickly.
Build Before Broadcasting
- Build a strong product before promoting it widely.
- Sam Parr intentionally kept Hampton small initially, focusing on quality before scaling using his existing audience.
Revenue Diversification
- Diversify revenue streams beyond advertising to avoid platform dependence.
- Sam Parr disliked relying solely on ads, suggesting subscriptions, events, and other revenue models for media businesses.