MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media.

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A real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh  Experience on the podcast.  It’s a great conversation, incorporating: 

• What you can learn from the indie music scene in Manchester
• Lessons for founders 
• The importance of experience metrics and correlation with market share
• The (hitherto hidden) impact of retail media on brand equity and advocacy
• Setting up a ‘data as a service’ proposition
• The role of the Market Research Council
• What makes a good client
• And why teenage boys really wear deodorant (yes, really). 

With call outs for SMG, the Path to Purchase Institute, the Market Research Council. And thanks to Insight Platforms for their support and to MX8 Labs for sponsoring. 

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com