Insights, Marketing & Data: Secrets of Success from Industry Leaders

MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media.

Nov 7, 2024

48:59

A real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great conversation, incorporating:

What you can learn from the indie music scene in Manchester
Lessons for founders
The importance of experience metrics and correlation with market share
The (hitherto hidden) impact of retail media on brand equity and advocacy
Setting up a ‘data as a service’ proposition
The role of the Market Research Council
What makes a good client
And why teenage boys really wear deodorant (yes, really).

With call outs for SMG, the Path to Purchase Institute, the Market Research Council. And thanks to Insight Platforms for their support and to MX8 Labs for sponsoring.

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to futureviewpod@gmail.com