Soul & Science: Fast Forward Your Marketing Mind #65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs
Mar 18, 2024
44:09
What’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content.
He provides oversight and mentorship for all aspects of content on GIPHY, including partner content acquisition strategy, original content creation, search and trending algorithm refinement, and moderation guideline creation and enforcement.
In today’s episode, you’ll learn:
He provides oversight and mentorship for all aspects of content on GIPHY, including partner content acquisition strategy, original content creation, search and trending algorithm refinement, and moderation guideline creation and enforcement.
In today’s episode, you’ll learn:
- Creativity and authenticity are at the core of Giphy's approach to curating engaging content and fostering meaningful connections with users
- How they’ve used campaigns from minor league baseball promotions to digital marketing strategies to understand and trust the intelligence of the audience to drive impactful engagement
- Why you should commit to continuous learning. Tyler reminds us to stay open to experimentation, feedback, and growth in order to remain adaptable in today's rapidly evolving landscape