The Simple and Smart SEO Show Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)
In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus.
They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers.
Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable strategies and future-focused predictions.
Key Takeaways:
- Shopify Evolution: Deonnah outlines how Shopify has transitioned from Debut to Dawn, and now to the new Horizon theme, offering more flexibility and AI-powered tools.
- AI Integration: Both the theme builder and theme generator now feature AI capabilities—but success still depends on the quality of your prompts.
- Theme Migration Tips: Migrating from Dawn to Horizon requires rebuilding custom templates. Early adoption helps avoid rushed transitions later.
- SEO in Social Media: SEO isn’t just for websites—Deonnah explains how it intersects with social media marketing.
- Pricing Services: Deonnah shares her method of pricing services based on the client’s business scale and goals, not a one-size-fits-all approach.
Memorable Quotes:
- “Google’s confused for the first time since 1996.” – Deonnah Carolus
- “Everyone’s trying to figure out how to get AI integrated into everything.” – Deonnah Carolus
Listener Action Items:
- Evaluate Your Shopify Theme: If you’re still using Dawn or Debut, start testing Horizon now to prepare for the future.
- Play with AI Tools: Begin experimenting with Shopify’s AI builder and theme generator to familiarize yourself with their capabilities.
- Document Your Custom Pages: Before migrating, inventory your custom product and collection pages to simplify rebuilding them in Horizon.
- Audit Your Pricing Strategy: If you’re a service provider, consider revisiting your pricing model to reflect client diversity like Deonnah suggests.
- Follow the Trend: Stay informed on Shopify’s updates and the role of AI in e-commerce to future-proof
Text me your questions or comments!
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
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