CoinDesk Podcast Network OpenSea’s Vision for a Unified Onchain Home with Adam Hollander
Dec 22, 2025
Adam Hollander, CMO of OpenSea and a seasoned expert in crypto and NFTs, discusses the platform's transformative journey. He envisions OpenSea evolving from a simple NFT marketplace to a comprehensive on-chain hub for all digital assets. Adam details the challenges of competition and the need for a robust platform rebuild. He also highlights plans for user engagement, multi-chain wallet integration, and adapting to market dynamics. With a focus on scalability, his goal is to see OpenSea become a vital resource for millions in the digital economy.
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From Virtual Land Flip To NFT Evangelism
- Adam Hollander bought digital land in Decentraland, flipped it for a profit, and became an avid participant in virtual real estate and NFT communities.
- That experience led him into Bored Ape Discords and owning apes, which shaped his deep conviction about provable digital ownership.
OpenSea's Vision: Trade Everything On Chain
- OpenSea aims to become a universal on-chain marketplace for any digital asset, not just NFTs.
- Adam says OpenSea Mobile will consolidate wallets, chains, and assets into one user-friendly app.
Simplify Onboarding With One-Click Fiat
- Make onboarding as frictionless as possible by integrating fiat payments like Apple Pay for first-time users.
- Prioritize a single, cohesive mobile experience so newcomers can buy any on-chain asset with minimal steps.