Evolution of Search Behavior | Giulia Panozzo & Garrett Sussman

Feb 20, 2025

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In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals.

Joining us are two fantastic guests: Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions and Garrett Sussman, Director of Marketing at iPullRank, host of Rankable, and an expert in SEO trends, content, and user behavior.

We’ll explore how cognitive biases shape search, the role of brand familiarity, and why understanding user intent is more crucial than ever. Plus, we’ll discuss how brands can stay visible in a search landscape that’s shifting from traditional queries to conversational AI, visual search, and beyond.

This is the 2nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:33) Welcome to The Search Session
(00:48) Meet Our Guests: Giulia Panozzo & Garrett Sussman
(02:36) The Evolution of Search Behavior
(08:13) The “Messy Middle” in Search
(12:37) Authority Bias & Trust in Search Results
(16:42) Biases in SEO Testing
(24:55) The Power of Brand Familiarity
(36:03) SEO & Holistic Marketing Strategies
(46:56) The Fun Questionnaire

👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/evolution-of-search-behaviour

Where to find Giulia Panozzo

Linkedin: https://www.linkedin.com/in/giulia-panozzo
X: https://x.com/SequinsNsearch
Website: https://neuroscientive.com/

Where to find Garrett Sussman

Linkedin: https://www.linkedin.com/in/garrettsussman/
X: https://x.com/garrettsussman
Website: https://ipullrank.com/

Where to find Gianluca Fiorelli

Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking