The Search Session Evolution of Search Behavior | Giulia Panozzo & Garrett Sussman
In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals.
Joining us are two fantastic guests:
- Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions.
- Garrett Sussman, Director of Marketing at iPullRank, host of Rankable, and an expert in SEO trends, content, and user behavior.
We’ll explore how cognitive biases shape search, the role of brand familiarity, and why understanding user intent is more crucial than ever. Plus, we’ll discuss how brands can stay visible in a search landscape that’s shifting from traditional queries to conversational AI, visual search, and beyond.
Where to find Giulia Panozzo
- LinkedIn: /giulia-panozzo
- X: @SequinsNsearch
- Website: Neuroscientive.com
- LinkedIn: /garrettsussman
- X: @garrettsussman
- Website: iPullRank.com
- LinkedIn: /gianlucafiorelli
- X: @gfiorelli1
- Bluesky: bsky.app/profile/gfiorelli1.b...
- Website: iloveseo.net
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