Getting The Right Mindset During The COVID-19 Crisis (For Screen Print Shop Owners)

Your mindset is everything right now. Justin Lawrence from Oklahoma Shirt Company and Steven Farag from Campus Ink join Bruce from Printavo to talk about how screen print shops are adjusting to the ongoing COVID-19 crisis. This is heartfelt, practical, and occasionally hilarious – and a reminder that everyone in this industry is having a tough time right now.

They discuss:

- How online stores are or aren’t helping the industry right now
- Data showing custom orders are down 50% for screen print shops
- Why our grandparents are a model for how to behave right now-
- What’s up with Printavo
- What’s up with PrintHustlers Conf 2020
- Why sleep is so important right now
- What the economic future really looks like
- Why asking your customers for help is a great move right now

Justin doesn’t shy away from the candid truth: “I’m excited to figure out what it means to run a business that’s sustainable. It’s one thing to talk about that when things are good. But when things dry up...how do you pivot? How do you secure the future?”

From looking at your fixed costs to shotgunning a beer at 9:45 AM, Justin, Steven, and Bruce have a great conversation about how hard it is to own a business right now. “We all know the feeling of waking up at 3 AM terrified about the people you’re responsible for,” Justin opines.

He continues: “But now is the time to swallow your pride and ask for help. If you don’t need a handout, don’t take it - pay your bills if you can. But if you can’t, don’t panic. Everyone has provisions. All of these people will defer loans. They will defer the payments. If they can’t do that, maybe you can pay interest only. Just don’t bury your head in the sand. You’re not alone in this. You will survive this!”

Once this passes (and it will pass!) your team will feel like they’ve fought a war together. The camaraderie will be incredible. The loyalty will be unparalleled. Screen printing is not going away. But the only way out of this mess is to keep pushing through it. Keep pushing, #printhustlers!

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