Cynthia Arscott from Goldminds

Cynthia Arscott is the Founder & CEO of Goldminds.

Goldminds is a kids' meditation app that provides research-backed meditations, sleep stories and mindfulness classes. We teach kids how to productively manage stress, regulate emotions and sleep better. With lifelong mental health being formed in early childhood, our mission is simple - give kids the top tools to take care of their emotional & mental health while they are young, so they are set up for success emotionally as they grow up.

Takeaways

Cynthia's Uber experience and the Uber Toronto mafia. Becoming a founder and the desire to help children. Starting with in-person school programs and evolving into an app. Stories are a powerful tool for engaging children and aiding their development. Building a community and leveraging social media is crucial for marketing. Feedback loops are essential for improving the app experience. Voice and tone in storytelling significantly impact children's engagement. Pricing strategies. Future of Goldminds and AI integration.

Chapters

00:00 The Uber Experience and Its Impact

02:52 Transitioning to Entrepreneurship

06:06 Building Goldminds: From School Programs to App

08:54 The Role of Stories in Child Development

12:02 Marketing Strategies and Community Building

15:08 Navigating Challenges and Feedback Loops

17:56 The Importance of Voice and Tone in Storytelling

21:05 Pricing Strategies and Customer Acquisition

24:05 Balancing Personal and Professional Life

27:12 The Future of Goldmine's and AI Integration

Keywords

Uber, entrepreneurship, Goldminds, mindfulness, children's stories, app development, marketing strategies, personal branding, parenting, AI in storytelling