E14: The 2022 World Cup - A World Cup of "First"

Nov 10, 2022

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The start of the 2022 World Cup in Qatar is just 10 days away now and it seems like a perfect time to talk about the tournament from “the business” side. A few weeks ago in WFS Europe, we welcomed Khaled Al- Suwaidi, Director of Stakeholder Relations at the Supreme Committee for Delivery & Legacy of the 2022 World Cup in Qatar to the live stage in Sevilla.

The masterful David Garrido carries out this interview with Khaled; no stone is left unturned. They look at the objectives they have for the region after the World Cup, expectations on the pitch and off it, and the elements that define the fan experience but they also have time to tackle some of the most controversial issues that include safety, sustainability or equality and inclusion among others.

Our recommendation is for you to listen to the entire interview trying to be as objective as possible to understand the “rationale” behind some of the decisions. Then you may find yourself changing your mind once you listen to it, or maybe not! But at least you made sure you listened to both arguments and concerns!

The World Cup is not the only major global football industry event taking place next week. On November 16-17 World Football Summit will be in Durban for the first-ever WFS Africa. Some of the top sports industry leaders like Mr. Danny Joordaan (SAFA), Victor Williams (NBA), or Marcos Pelegrin (LaLiga) who we welcomed to the show for Episode 11 will join close to 80 speakers to help shape the future of African football

You can’t miss it. Head over to our website africa.worldfootballsummit.com and buy your ticket. Again, that is africa.worldfootballsummit.com.

World Football Summit is where the football industry meets.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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You can now buy your ticket for World Football Summit Africa, in Durban (South Africa) on November 16-17, 2022.