infinite scroll MINI RECAP: Centennial World on The TikTok Awards Red Carpet!
Nov 27, 2025
Join the excitement as Lauren Meisner recounts the thrilling red carpet experience at the TikTok Awards in Sydney! Discover how persistence led to their first-ever red carpet access as an independent outlet. Hear juicy details of interviews with viral creators and the exhilarating rush of live coverage. Plus, ponder new award categories that could elevate the event. And don't miss backstage surprises that made the night unforgettable, including a cameo from Jonathan Bailey and some late-night pizza!
AI Snips
Chapters
Transcript
Episode notes
Early TikTok News Pioneers
- Lauren Meisner described Centennial World as one of the first Australian publishers to use TikTok for news starting in December 2019.
- Their early viral video strategy validated short-form entertainment-news as their core approach.
Fighting For Red Carpet Access
- Lauren recounted fighting for red carpet access after initially being denied in prior years and then being offered a spot this year.
- Centennial ended up as the only independent media outlet on the TikTok Awards red carpet, which felt like a full-circle win.
Access Should Match Platform Roots
- Lauren observed that social-first publishers should be prioritised for access because they are the native voice of platforms like TikTok.
- She felt mainstream outlets received preferential access early on despite new-media publishers being more aligned with the event's audience.