Misalignment stymies the development of your business. If your sales, marketing, and customer success teams aren’t working towards the same goals, it leads to friction and inconsistency in the customer experience — and that ultimately takes a toll on growth.
Mike Simmons, CRO of Cybsafe, has developed a methodology he calls DARE that tackles the issue of alignment and he breaks it all down in this episode.
We talk about what DARE stands for, how to get teams to work together towards an overarching goal, the biggest challenges with alignment, and how to measure alignment.
To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.
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