16 – Secrets of powerful visual imagery that helps sell off the plan property

Getting your visual images right for your property development can be the difference between sitting on stock with limited enquiries, or selling out fast with multiple offers. A great set of visual marketing material can really get the juices flowing of a buyer and get them excited about what you have to offer. So, in this episode I speak with visual artist Stan Zaslavsky from Eagle Vision about digital images and visual marketing materials. Something that plays a key role when selling off the plan. A great visual image will have a powerful story and move a potential purchaser to take action. I find there is such a variety of quality with visual marketing material from the downright terrible to absolutely amazing, and everything in-between. And the costs for marketing materials ranges from cheap to significant. As previous guest, Ben Buxton said, there is real importance to imagery, it draws in the viewer and should dazzle and seduce. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time, along with another bonus course called Raising Capital which covers how to raise money for your projects. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcastProperty Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcast How digital renders help sell real estate Digital images or renders are such a critical part of selling off the plan, as they are often the first contact potential buyers have with your project or product, and it must move them to take action, which is most likely to contact the agent. During the discussion Stan talk about a valuable resource you can access to help you get the best visual imagery done for you next project, I will share how you can get that later in the show. So I raised a lot questions with Stan about digital images and marketing tools, we talk about what makes good visual imagery, what questions you should ask a visual artist, and why renders can play a critical part in the planning application process. Tips for getting great digital images for property developments Here are the 3 key points I took out of that conversation with Stan